Apart from the figures of unemployment and the confidence in the financial services sector well documented global economic slump also caused tremors in the tourism industry. Mainly due to declining business combined with the prudence of many leisure travellers travel last figures show that the influx of international tourists to the United Kingdom 2009 were down 9% on the previous year [1].
Inevitably, other factors such as the "swine flu" outbreak have contributed to this. But while the rest of the country has suffered as a result, despite a decline of 5% of visits to London average visitor spending increased from ?574 ?540 [1]. The weakening pound caused the United Kingdom to become one of the "best value" top ten as tourists seek to further their euros with London prosper more.
10 Years London always ranked in the top three cities page to receive more international tourists and constantly seek ways to attract new visitors, investing billions of pounds in the process. A growing trend has been for businesses to finance this cost to associate their brands not only lucrative but also emblematic of benchmarks. Taking the idea from United States, about a decade ago initially the United Kingdom competitions began emerging companies, such as the Emirates, stage names and this continued with other attractions higher public profile.
The London Eye is such a project initially funded by Merlin Entertainments and British Airways, the first being now sole owner. It was erected in 1999 in order to provide visitors with a comment-like birds in the capital, since then it became most popular attraction paid United Kingdom with an average of 3.75 million visitors per year, more than the Taj Mahal or great pyramids at Giza [2].
In contrast, the Millennium Dome (now O2) was originally Government funded major debate at the time. It was built to celebrate the beginning of the new millennium, but is has hit financial difficulties well documented with lower estimated visits. Later it was recovered by O2. London has always offered a wealth of experience to wrap the traditions of Europe and the development of modern capitalism. But more that ever city of London is according to its ' business on the market itself worldwide significantly support the country in its "fragile economic situation." Sponsorship of locations and landmarks, once considered as public is increasing more large enterprises helps the Government itself.
Notes
http://www.visitlondon.com
http://www.londoneye.com/NewsAndEvents/News/30million/Default.aspx
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