London hotels are shaped for the 2012 Olympic Games

London is the place that new and more expensive to stay in Europe, according to a recent survey has emerged at the same time as Minister of tourism that Margaret Hodge has warned that the hotels of the capital must form to be ready for the Olympic Games in 2012.

The average cost of staying in a hotel of London jumped a staggering 12% since April and now an average £ 119 per night in the whole of the capital. Although not as expensive than New York or place more expensive world for a stay of one night, Moscow, rates are remarkably high given that two thirds of all London hotels are not listed. Figures show that even relatively lean accommodation of two stars in London on average £ 88 per night and invited strain generally up to £ 109 to stay in the nominal three-star hotels.

Tourism Minister Hodge is concerned that the combination of hosting at prices very and the high percentage of non-rated hotels will injure the reputation of the city and is the hotel industry to go in order. She said: "If the tourism industry is to reap the potential of 2.1 billion of £ by 2012 Olympic Games, and then 85% of the hotels in London must be certified before that date."

Hodge is concerned that many people attending the Olympic Games of 2012 will come to London for the first time and therefore wants to experience the city to be positive. She added:

"Hosting the 2012 Olympic Games is a huge opportunity for London and the UK tourism industry" In five years, London to host millions of first time visitors and we want to bring back repeatedly and repeatedly - hopefully bring their family and friends. It is all about the creation of a sustainable and positive legacy for the capital. »

But the Government expect hotels of the capital to do so by themselves. Entitled recently unveiled multi-agency strategy: "Winning - tourism strategy for 2012 and beyond" was developed by the Ministry of culture, media and sport, assisted by visit London visit Britain and an assortment of regional development agencies to give positive advice and financial aid limited to the hotel throughout the course of London and the United Kingdom industry.

Now that the gauntlet thrown in London hotels make important improvements, it is important that they respond positively if they are to fulfil the objective of the Government to make the Olympic Games in 2012, the start of a lasting legacy.

Elisha Burberry is a journalist and bright passionate traveler online, freelance and watersports. Originally from Scotland, she now resides in London.